Chapter 1: OVERVIEW
#10: Elsie, Borden dairy products
#9: Tony the Tiger, Kellogg’s Sugar Frosted Flakes
#8: The Michelin Man, Michelin tires
#7: Aunt Jemima, Aunt Jemima pancake mixes and syrup
#6: The Pillsbury Doughboy, assorted Pillsbury foods
#5: The Energizer Bunny, Eveready Energizer batteries
#4: Betty Crocker, Betty Crocker food products
#3: The Green Giant, Green Giant vegetables
#2: Ronald McDonald, McDonald’s restaurants
#1: The Marlboro Man, Marlboro cigarettes
#10: Avis, “We try harder” (1963)
#9: Clairol, “Does she . . . or doesn’t she?” (1957)
#8: Miller Lite beer, “Tastes great, less filling” (1974)
#7: Absolut Vodka, the Absolut Bottle (1981)
#6: DeBeers, “A diamond is forever” (1948)
#5: McDonald’s, “You deserve a break today” (1971)
#4: Nike, “Just do it” (1988)
#3: Marlboro, the Marlboro Man (1955)
#2: Coca-Cola, “The pause that refreshes” (1929)
#1: Volkswagen, “Think Small” (1959)