Table of Contents
Chapter 2: WHAT IS AN ADVERTISEMENT?
Chapter 3: FALSE ADVERTISING OVERVIEW
Chapter 5: OMISSIONS AND DISCLOSURES
Chapter 6: SPECIAL TOPICS IN COMPETITOR LAWSUITS
Chapter 7: CONSUMER CLASS ACTIONS
Chapter 8: FALSE ADVERTISING PRACTICE AND REMEDIES
Chapter 9: OTHER BUSINESS TORTS
Chapter 11: BRAND PROTECTION AND USAGE
Chapter 12: COMPETITIVE RESTRICTIONS
Chapter 13: FEATURING PEOPLE IN ADS
Chapter 16: THE ADVERTISING INDUSTRY ECOSYSTEM— INTERMEDIARIES AND THEIR REGULATION